100% pass rate on my CIM Digital Strategy Module!

CIM Digital Strategy Course

In April-July 2016 I was the tutor on Digital Strategy course International Institute of Business, which students took as a part of their  Professional Diploma in Marketing Level 6 course. It was by far the longest course I have ever given, which was even harder as the program was controlled and certified […]

I will teach CIM Digital Strategy module!

CIM digital marketing

Wow! I just finished negotiating my lectures in CIM this spring and I will do it! So, I will be running a Digital Strategy Module in the Professional Diploma in Marketing programme. The program is backed up and qualified by Chartered Instatute of Marketing. The program is organised and hosted by […]

Wow, my case just got 3 Effie awards!

Zen Strztegist Effie

The Unicef XXX Anti-AIDS campaign that we ran in 2014 just got 3 Effie awards! Though I was not able to attend by being 7000km away from Kiev, I’m still happy and proud for the star-team that worked on the project. Here is the detailed case-study. And here if the full list of […]

My Lecture in VSHK on July 12

vshk dasha shigaeva

I will be giving a lecture on setting goals and measuring results of campaigns in Kiev next Sunday (July 12). The course will be hosted by Higher School of Communication. Here is the lecture Facebook event and VSHK school website. Drop me a line if you want to meet and […]

Digital Media Research – Ukraine and KZ


My strategic department just finished a large research of the audience and digital media possibilities that are available in Ukraine and Kazakhstan in 2015. The research was dome for Qreachers, our performance-based media unit. Hope Russian language does not bother understanding info. Enjoy! Ukraine Digital Media Landscape 2015 Kazakhstan Digital Media Landscape 2015