100% pass rate on my CIM Digital Strategy Module!

CIM Digital Strategy Course

In April-July 2016 I was the tutor on Digital Strategy course International Institute of Business, which students took as a part of their  Professional Diploma in Marketing Level 6 course. It was by far the longest course I have ever given, which was even harder as the program was controlled and certified […]

Acard – Interactive Education


Advertiser name Polpharma Ukraine Brand name Acard Project Type Digital Education Campaign Agency Smartica / Skykillers, Ukraine  Year 2015 Project Website Acard Product Website Background Each 12-th Ukrainian over 45 years old suffering from a stroke or myocardial infarction. But an adult disease never touches him alone. The consequences of the […]

Carlsberg – Facebook Football Promo

Zen Strategist Carlsberg case

  Brand Name/Advertiser name Carlsberg Ukraine Project Type Social Media and Promo Year 2014 Agency Smartica / Skykillers, Ukraine Beer and football are extremely interrelated things. But how to develop a social media content strategy, if all competitors have long been talking about it? And what to communicate, when a client […]

Obolon – Real Ukrainians Promo

Obolon Real Ukrainians

Brand Name/Advertiser name Obolon Ukraine Project Type Digital Promo Year 2014 Agency Smartica / Skykillers, Ukraine Awards White Square, 3rd Place Brand Obolon is one of the oldest beer brand on Ukrainian market, operating since 1986. After Ukraine became independent in 1991, brand was the first corporation to export hopped beverages to […]

I will teach CIM Digital Strategy module!

CIM digital marketing

Wow! I just finished negotiating my lectures in CIM this spring and I will do it! So, I will be running a Digital Strategy Module in the Professional Diploma in Marketing programme. The program is backed up and qualified by Chartered Instatute of Marketing. The program is organised and hosted by […]

Wow, my case just got 3 Effie awards!

Zen Strztegist Effie

The Unicef XXX Anti-AIDS campaign that we ran in 2014 just got 3 Effie awards! Though I was not able to attend by being 7000km away from Kiev, I’m still happy and proud for the star-team that worked on the project. Here is the detailed case-study. And here if the full list of […]

My Lecture in VSHK on July 12

vshk dasha shigaeva

I will be giving a lecture on setting goals and measuring results of campaigns in Kiev next Sunday (July 12). The course will be hosted by Higher School of Communication. Here is the lecture Facebook event and VSHK school website. Drop me a line if you want to meet and […]

Digital Media Research – Ukraine and KZ


My strategic department just finished a large research of the audience and digital media possibilities that are available in Ukraine and Kazakhstan in 2015. The research was dome for Qreachers, our performance-based media unit. Hope Russian language does not bother understanding info. Enjoy! Ukraine Digital Media Landscape 2015 Kazakhstan Digital Media Landscape 2015

UNICEF XXX Date – Effie Awarded Case


UNICEF XXX Date Project Brand Name/Advertiser name UNICEF Ukraine Type/Description of Product/Service Social HIV prevention project Agency Smartica / Skykillers, Ukraine Year  2014 Award 1 Effie Ukraine 2015: Silver and Bronze Award 2 White Square: 3rd Place Situation There are 290,000 HIV-positive people living in Ukraine, but half of them […]

Johnsons Baby – Social Media

Johnson Baby case

  Client Johnson & Johnson Ukraine Brand Name Johnson’s Baby Agency Smartica / Skykillers Year 2012-2013 Project Category Social Media Marketing Project Links Facebook, Vkontakte Situation The baby care market is highly saturated and more than 10 brands from 4 major players are competing for the attention of moms. But in […]