Digital Strategist

Hi! I am Dasha Shigaeva, a digital strategist who knows exactly which tools are needed to reach your business goals. I use data-mining and insight-based approaches.


12-years experince

My experience includes heading a niche social network, promoting e-commerce projects and marketing more than 100 online campaigns. I lecture digital topics too.


Award-winning projects

Though pure creative is fun, there is a great deal of strategy beneath every awarded project. See how a mix of strategy and creative makes Effie-awarded magic

Effie case

Zen approach

Digital potential can be overwhelming. To make the process easier I prefer doing business with a mix of teaching, partnership and minding karma, which always pays back.


Creating a digital strategy may seem like a difficult thing

But if you have clear goals I will help you understand the process and define the contents you need. Some like more analytics, some need more insights, some ask for a vision, and some need a step-by-step plan. Decide what you need and a little magic to every project is on me :)

My Best Services

Digital strategy planning

This is a complete pack of most services I provide. It consists of complete web competition and audience research, digital strategy and media planning, tactics and a bit of implementation trainings.

Digital marketing training

If you fell like doing yourself, but need a hand – this service is for you. My coaching may vary from basics to deep lectures on analytics, social media and complete digital strategy planning.

Audience and insights

Research helps digging deeper into your audience and brand-related insights. The result will include audience size, online behaviour, search trends and online brand discussions.

Media analysis and planning

Analysis will help you spot competitors, compare and plan your media placement. Media tools covered will include search ads, banners, online video and website branding.

Competitive analysis

Research will show relative positions of your business in digital vs competitors. Channels will include websites, social networks, search engines, online media and brand mentions in web.

Web visibility audit

Research will help you determine how you business is seen in digital channels. It will cover website, social networks, search engines, online media and brand mentions found in web.

Brand digital visibility

You business is online whether you do something about it or not – there are links in Google and social discussions. So before starting any action it is smart to discover digital positions and maybe even see competitors.

Brands I Worked For

People Say

Victor Stepanenko

“Dasha was tutor of CIM Digital Strategy course in International Institute of Business in 2016. It was a a very cool course . Dasha made the great job as a tutor to help with understanding essential of digital marketing. All the invited guest speakers also shared their practical hints and that all was very useful for creating a final assignment.”

Victor Stepanenko

Marketing Director, Peugeot Citroen Ukraine

Oksana Zavoyko

“We cooperated with Dasha on several projects during past year. She has a very dynamic mind with equal shares of curiosity, creativity and analytical skills, that inspires and make things happen. She is also a person with proactive caring approach, making our cooperation with her an easy and effective experience. I totally can recommend Dasha as perfect digital marketeer.”

Oksana Zavoyko

Co-founder and CEO, Prodigi Agency

Dmitry Kornilov

“Dasha was my chief and mentor during my work in Smartica/Skykillers. She is good at tutoring and in a short period of time I was able to create digital strategies by myself. To make a long story short, Dasha is experienced specialist in digital marketing. She constantly monitors digital trends worldwide and is able to create digital strategy for any company around the world. “

Dmitry Kornilov

Business Development Manager, Publicfast

Digital training

If you prefer acting yourself – getting a start-up training or coaching on the way helps a lot. Personal online trainings might cover general digital topics, but it is most practical if you go through guided digital strategy planning and implementation exactly for your brand.

Some Quick Facts About Me


years in digital


campaigns managed


years lecturing


countries visited


work zen approach

Recent newbies

CIM Digital Strategy Course
100% pass rate on my CIM Digital Strategy Module!

In April-July 2016 I was the tutor on Digital Strategy course International Institute of Business, which students took as a… Read More

Acard – Interactive Education

Advertiser name Polpharma Ukraine Brand name Acard Project Type Digital Education Campaign Agency Smartica / Skykillers, Ukraine  Year 2015 Project… Read More

Zen Strategist Carlsberg case
Carlsberg – Facebook Football Promo

  Brand Name/Advertiser name Carlsberg Ukraine Project Type Social Media and Promo Year 2014 Agency Smartica / Skykillers, Ukraine Beer and… Read More

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